Our strategy

Our global vision is for an inclusive, equitable and regenerative economic system for all people and the planet. Our regional aim is to improve the culture and practice of business in Australia and Aotearoa New Zealand so that the economy builds community and regenerates the environment.

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Immense challenges

Prior to the catastrophic bushfire season in Australia and the global Covid-19 pandemic in 2020, Australia and New Zealand were already facing immense economic, social and environmental challenges like technology disruption, the rise of Asia, climate change and environmental decline, changing demographics, loss of trust & social cohesion

 

Without the business sector, these challenges will not be met and our countries will be on the path to slow decline.

Outcomes

In the face of this challenge B Lab ANZ's 2020 - 2024 strategy seeks these outcomes: 

  • To change the culture and practice of people in business so that impact-driven business is the norm.

  • To ensure vastly greater numbers of businesses improve their impact on workers, community and the environment.

Impact

These improvements will contribute to this impact:

  • Australia and Aotearoa New Zealand to meet imminent challenges and improve social and environmental outcomes

  • progress towards the Sustainable Development Goals (SDGs)

  • our economic system operating within a safe and just space for humanity.

Goals

Our aim is to improve business culture and practice across ANZ, which means we have ambitious goals. By 2024 there will be: 

  • 25,000 businesses operating like B Corps 

  • ~40,000 people working in B Corps 

  • ~25 million people being served by businesses like B Corps.

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FY21 focus areas

Our goals are ambitious and the impact we seek is urgent for people and the planet. We will only get there if we work together. In this financial year working together is going to take place across four themes

B Locals

Strategic intent

We will enable people in business to understand and improve the impact of their own business, connect with others on the same path and drive change in other organisations. 


Focus in FY21

Growing and connecting the B Corp community through B Locals

Business consultants and groups 

Strategic intent

 

We will work in partnership with industry groups to support their members to succeed in the new economic paradigm. We will skill up consultants and advisers to support businesses to improve their impact.

Focus in FY 21

Reaching more businesses through consultants and industry groups, including through the development of the B Consultants program and customised training for industry groups

Procurement

Strategic intent

We will work in partnership to advocate for governments, not-for-profits and large businesses to adopt policies and practices that enable business to have more positive impacts

Focus in FY21

Building the case for organisations to buy from B Corps and working with B Corps to build relationships with procurement leaders in government, not-for-profit and private sectors

Investors

Strategic intent

 

We will work in partnership to influence investors to measure and value social and environmental outcomes in their investment decisions


Focus in FY 21

Initial discussions with B Corps and partners on options to achieve this aim

Where we need the B Corp community to help

This new strategy is all about supercharging collaborations and mobilising our community to change the culture and practice of people in business so that impact-driven business is the norm. We have ambitious goals and we cannot do it without you all. We want to continue the conversations we’ve been having with you on this strategy. Head over to our B Corp Community website to learn more about what our FY21 projects are and how you can get involved.

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We’d love to work together

There are many ways to support business for good.

Learn more about the thinking behind the strategy.

BUSINESSES

Start the journey to becoming a B Corp and buy from B Corps.

GOVERNMENT

Support businesses in your area to improve their social and environmental performance through customised training programs;  select a B Corp for your next procurement.

CONSULTANTS

Support companies to improve their social and environmental impact, and to become Certified B Corporations (B Corps) through the B Consultants Program.

INVESTORS

Support businesses in your portfolio to improve their social and environmental performance through customised training programs.

BUSINESS & INDUSTRY ASSOCIATIONS

support your members to improve their social and environmental performance through customised training programs.

 

B Lab respectfully acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of the land on which we work, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.

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© 2020 B Lab Australia & New Zealand.