B Corp Directory

New Zealand

In 2012 Ethique started making unique formulas from their kitchen in Christchurch, New Zealand. With their knowledge of chemistry & biology Ethique wanted to create better cosmetics & they weren’t afraid to do things differently. Ethique has now outgrown the kitchen and set up in their lab. But their core guiding principle remains the same: healthy products, made with sustainable, naturally derived ingredients. Ethique was started because hair & skin care needed a shake up: simple, concentrated & sustainable products that deliver on results, without the packaging. Bars are the answer – no bottles, no harsh chemicals, just good things in high concentration. They're all about taking beauty products & making them super dense. Each bar is packed full of only good things that will work to bring out the best in your skin & hair. Why bars? Solid cosmetics have loads of benefits. They last for ages because they’re so concentrated – one bar of Ethique can last as long as five bottles of its liquid relative. And because there’s no water, Ethique doesn’t contain preservatives. ‘First do no harm’ is Ethique's priority, and they do that by making solid formulas. For Ethique, sustainability runs deep. They started making beauty products because they know they can be made better.

Ethique

Solid beauty bars that are better for you and the planet.

Key Facts

117.1

B Impact Score

Primary Location

Christchurch

Canterbury - Waitaha

Industry

Consumer Products & Services

Home & Personal Care

About

In 2012 Ethique started making unique formulas from their kitchen in Christchurch, New Zealand. With their knowledge of chemistry & biology Ethique wanted to create better cosmetics & they weren’t afraid to do things differently. Ethique has now outgrown the kitchen and set up in their lab. But their core guiding principle remains the same: healthy products, made with sustainable, naturally derived ingredients. Ethique was started because hair & skin care needed a shake up: simple, concentrated & sustainable products that deliver on results, without the packaging. Bars are the answer – no bottles, no harsh chemicals, just good things in high concentration. They're all about taking beauty products & making them super dense. Each bar is packed full of only good things that will work to bring out the best in your skin & hair. Why bars? Solid cosmetics have loads of benefits. They last for ages because they’re so concentrated – one bar of Ethique can last as long as five bottles of its liquid relative. And because there’s no water, Ethique doesn’t contain preservatives. ‘First do no harm’ is Ethique's priority, and they do that by making solid formulas. For Ethique, sustainability runs deep. They started making beauty products because they know they can be made better.

B Lab respectfully acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of the land on which we work, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.

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