B Lab respectfully acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of the land on which we work, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.

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Marketing & Communications Services

Cause-Marketing Platform

Key Facts

B Impact Score


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i=Change (iEC) is a unique, innovative cause-marketing =eco-system for online retailers. iEC enables a retailer to give back and receive the business benefits of doing so. The iEC Platform is customized to a retailer?s branding, and with simple integration, the platform appears after every sale, above the site?s final ?order confirmation? page.

A customer?s final experience, is now the retailer?s commitment to giving back. Although, to their surprise, the donation is the retailer?s. The customer is simply asked to choose where it goes. Customers can add a donation of their own, ?Like? or ?Share? their choice across social media. iEC?s monthly newsletters update customers on the impact of donations while featuring each brand. iEC?s analytics and tools are designed to create value, drive traffic, and deliver a tangible ?ROI?.