Launched in 2007 Little Innoscents is a Melbourne based business offering Australian Certified Organic and Natural baby care solutions for the baby care segment market. Their mission is to provide consumers a product range that is not only organic, but is effective in treating ailments, environmentally friendly and aesthetically pleasing. Little Innoscents strives to become one of the leading suppliers of baby care products in retail channels such as Pharmacies, Health Food Stores, Organic Grocers and Baby Stores. Little Innoscents believes that they have an obligation to their consumers, suppliers, and distributors to create a great quality product range that is safe for both the community and for the planet. They believe children need to be nurtured and cared for by using products that minimize their exposure to potentially harmful chemicals. They also believe in being conscious of the environment when using personal care products. As their business grows Little Innoscents knows they will face many challenges and their hope is to take corrective measures to consider foremost their social and environmental responsibility not only for today but for the future of tomorrow.