KeepCup is the world's first barista standard reusable cup, designed for people to enjoy better coffee on the go. Launched in 2009 KeepCup is now embraced all over the world and reusers divert millions of single-use cups daily, saving more than an estimated 8 billion single-use cups from landfill each year. Carrying a KeepCup has become a symbol of the difference individual action can make. KeepCup is in business for better, leading the charge to ensure the world no longer needs, wants or uses single-use cups. KeepCup is a Certified BCorporation and member of 1% for the Planet, donating at least 1% of global revenue to environmental causes.