Goodsmiths are strategists + doers, offering a marketing platform to guide consumers to buy from sustainable, ethical and responsible businesses (including B Corps) and a suite of consulting services. Goodsmiths have a lot in common with the B Corp movement itself. Their company exists to support businesses to both do Good and thrive economically. They use their skills in strategy, planning, marketing communications and brand development to achieve this mission. The decision to certify was made early in our history, and was a very simple one. Indeed, the question is "why wouldn’t we become a B Corp?" Being certified as a B Corp is a wonderful way for businesses to not only demonstrate the good they are doing, but to sound a call to action for other businesses to get involved.