B Lab respectfully acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of the land on which we work, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.

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First Ray

First Ray

Organic, ethical, sustainable and eco-friendly food, beauty and natural products

Key Facts

B Impact Score


Primary Location




Consumer Products & Services


First Ray is a wholeheartedly organic, ethical and sustainable wholesaler and distributor in Australia, whose journey began in 2005 with founders Sandy Abram and Belinda Lawlor. Leaving the corporate world, the pair shared a true passion for helping to improve the health and wellbeing of others whilst creating a positive social and environmental impact in their local and global community.

Partnering with leading global brands and retailers across Australia, First Ray's mission is to be a voice for the planet and to make it easier for people to buy responsibly, and in a way that's healthier and more sustainable. Today, First Ray has 700+ products in its range covering food, drinks, beauty, personal care, home and lifestyle.

With a desire to engage with their community directly and to inspire and educate others on living more sustainably, First Ray created its sister company Wholesome Hub, a successful online retail business offering brands that First Ray distributes as well as a wide range of other great organic, ethical and eco-friendly brands, several of which are also B Corp certified.