The Sponge helps good businesses become better brands with an Impact Brand Story. As a branding agency all brands they help are first underpinned by their impact brand story framework. With a positive impact model baked into their business and authentically shared through their brand story, to the right audience, positive impact increases, as does profits. This mix is crucial for sustained positive impact. Every new client conversation begins with a positive impact conversation. They love giving business owner’s permission to be the good humans that they are at home, through their business. They support them through the process of identifying the most relevant impact model, and crafting an impact brand story that resonates with their team and the market. When client’s require a brand refresh or rebrand, they amplify their opportunity to garner the attention of the market with world class brand design and marketing collateral. Then The Sponge helps them sustain that new attention with a brand storytelling strategy, expertly supported by their team. Everything they do is working towards their vision for a world where every business creates a positive impact as well as healthy profits.