Silver Chef Group is the over-arching company, comprised of Silver Chef (hospitality) and GoGetta (other industries). It was at a US trade show in 1985 that the idea for Silver Chef was born. Seeing that the American home delivery pizza market was booming, and convinced of the market's potential for growth in Australia, Allan English, Silver Chef's founder and Managing Director, and a business partner, invested heavily in conveyor ovens. Unfortunately, it soon became clear that many pizza businesses could not afford to buy them. The solution? The ovens were rented at affordable rates which assisted young entrepreneurs to enter a booming market place. Later, Allan bought out his partner and devised a funding option that enabled small businesses to procure the equipment they needed, without committing large amounts of capital up-front. The new option, called Rent-Try-Buy , is a simple 12 month agreement where the customer rents the equipment, and if they wish to purchase the asset there is a 75% rental rebate off the purchase price. This has been at the centre of the Silver Chef success story ever since.

Silver Chef

Provides flexible funding option to hospitality & commercial equipment markets.

Key Facts

92.8

B Impact Score

Primary Location

Brisbane

Queensland

Industry

Financial Services

Financial Services

Financial Services

About

Silver Chef Group is the over-arching company, comprised of Silver Chef (hospitality) and GoGetta (other industries). It was at a US trade show in 1985 that the idea for Silver Chef was born. Seeing that the American home delivery pizza market was booming, and convinced of the market's potential for growth in Australia, Allan English, Silver Chef's founder and Managing Director, and a business partner, invested heavily in conveyor ovens. Unfortunately, it soon became clear that many pizza businesses could not afford to buy them. The solution? The ovens were rented at affordable rates which assisted young entrepreneurs to enter a booming market place. Later, Allan bought out his partner and devised a funding option that enabled small businesses to procure the equipment they needed, without committing large amounts of capital up-front. The new option, called Rent-Try-Buy , is a simple 12 month agreement where the customer rents the equipment, and if they wish to purchase the asset there is a 75% rental rebate off the purchase price. This has been at the centre of the Silver Chef success story ever since.

B Lab respectfully acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of the land on which we work, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.

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