GreenCollar is Australia’s largest environmental markets investor, natural resource manager and conservation-for-profit organisation. They develop projects that deliver environmental and commercial outcomes, supporting Australian land managers to diversify income streams and integrate sustainable opportunities into existing operations. They are the largest provider of carbon abatement in Australia and have implemented over 100 carbon farming projects throughout the country with contracts to supply of 62 million tonnes of abatement. In 2017 GreenCollar created the first, innovative market solution, the Reef Credit Initiative, to improve water quality in catchments of the Great Barrier Reef. The Reef Credit Initiative rewards farmers and other land managers for providing ecosystem services and improving land management practices that improve the health of the Reef. The integrity of their projects is fundamental in achieving positive environmental and commercial outcomes. GreenCollar is a foundation signatory to the Carbon Industry Code of Conduct and takes an active leadership role in building market integrity, consumer protections, policy development and opportunities for collaboration.