Citizen Wolf is re-engineering the way clothes are made at scale to be both custom fit and carbon negative. Distilled from 196 million data points, our proprietary Magic Fit® technology replaces the measuring tape with simple biometrics to automate the process of tailoring from home. Magic Fit® needs only your height, weight and age (plus bra for women) to create a 94% accurate mathematical model of your body which we use to create custom-fit garments faster and more accurately than a human tailor.

Because we make only what we sell and send nothing to landfill, Citizen Wolf produces 48% LESS carbon than the legacy fast fashion equivalent. But we go five steps further to be truly carbon negative by offsetting five (5) kg of carbon for every one (1) kg created via Verified Carbon Standard accredited forestry projects in Tasmania. They are also proudly Ethical Clothing Australia certified, plus we’ve opted into the federal Modern Slavery Act. Citizen Wolf won Gold at the Good Design Awards (2019) and ‘Innovation Champion of the Year 2019’ (2019) at the National Retail Association Awards.

Citizen Wolf

Re-engineering the way clothes are made at scale to be carbon negative and custom fit to every body.

Key Facts

100.1

B Impact Score

Primary Location

St Peters

New South Wales

Industry

Retail

Retail

About

Citizen Wolf is re-engineering the way clothes are made at scale to be both custom fit and carbon negative. Distilled from 196 million data points, our proprietary Magic Fit® technology replaces the measuring tape with simple biometrics to automate the process of tailoring from home. Magic Fit® needs only your height, weight and age (plus bra for women) to create a 94% accurate mathematical model of your body which we use to create custom-fit garments faster and more accurately than a human tailor.

Because we make only what we sell and send nothing to landfill, Citizen Wolf produces 48% LESS carbon than the legacy fast fashion equivalent. But we go five steps further to be truly carbon negative by offsetting five (5) kg of carbon for every one (1) kg created via Verified Carbon Standard accredited forestry projects in Tasmania. They are also proudly Ethical Clothing Australia certified, plus we’ve opted into the federal Modern Slavery Act. Citizen Wolf won Gold at the Good Design Awards (2019) and ‘Innovation Champion of the Year 2019’ (2019) at the National Retail Association Awards.

B Lab respectfully acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of the land on which we work, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.

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