Adventure Junky makes a game of sustainable travel practices, awarding points for low impact experiences and showcasing destinations and travel operators that offer them. Friends can play against one another or compete globally for bragging rights. Every day 3 million travellers cross international borders, a number that has been growing exponentially since the 1950’s. By 2030 that number could double. Are the people and places we love to visit resilient enough to withstand the flood of overtourism? The tourism and travel industries need to lead the way in protecting the natural and cultural assets upon which they rely for survival - so embracing B Corp and extolling your message is not only natural - it's imperative.