B Lab respectfully acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of the land on which we work, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.

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© 2019 B Lab Australia & New Zealand.


WE-AR is a fearless fashion + yoga brand who has grown from the seed concept that we are one, and as such every action has an impact on others and the planet. From organic, eco-luxe textiles, through robust social + environmental codes, to active community giving and engagement, this ethos is the heartbeat of every choice made. In the beginning, WE-AR had a mission: To empower others to be the most awesome version of themselves. This mission has continued to inspire the boutique brand, and it is evident throughout. From their supply chain goal of social + economic development via business opportunity with skilled local artisans in their production home of Bali, Indonesia, all the way through to the intelligent design signature of simple yet unique, mindfully made clothing that accentuates individual beauty while allowing for the comfort of the living, breathing, moving body inside it. As ethical renegades, WE-AR have always chosen to push the limits with new innovations and solutions to the collective design, manufacturing and freight challenges posed by the existing infrastructure. They know that the passion-fuelled hard work is worth it if they inspire even a few people to join the movement of conscious living, or even one other business to understand the ripple effect of their actions. WE-AR offers people the opportunity to look amazing at the same time as feeling great about how they have contributed to positive change.