KeepCup started in 2009 with a problem in a café ? too many disposable cups. Every minute around the world over one million disposable cups are discarded to landfill. Existing reusable cups were too large to fit under the group heads of the machine and were at best utilitarian in appearance. With no options available to resell, KeepCup saw the opportunity to design and make their own. KeepCup designed and manufactured the world?s first barista standard reusable cup People purchase KeepCups because they love the way they look and feel, and continue doing so because they form a positive habit. For many of KeepCup?s customers it has been the beginning of a journey to reduce the consequences of convenience behavior. Feel good. Do good.