B Lab respectfully acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of the land on which we work, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.

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© 2019 B Lab Australia & New Zealand.


In 2012 Ethique started making unique formulas from our kitchen in Christchurch, New Zealand. With our knowledge of chemistry & biology we wanted to create better cosmetics & we weren?t afraid to do things differently. Ethique has now outgrown the kitchen and set up in our lab. But our core guiding principle remains the same: healthy products, made with sustainable, naturally derived ingredients. Ethique was started because hair & skin care needed a shake up: simple, concentrated & sustainable products that deliver on results, without the packaging. Bars are our answer ? no bottles, no harsh chemicals, just good things in high concentration. We?re all about taking beauty products & making them super dense. Each bar is packed full of only good things that will work to bring out the best in your skin & hair. Why bars? Solid cosmetics have loads of benefits. They last for ages because they?re so concentrated ? one bar of Ethique can last as long as five bottles of its liquid relative. And because there?s no water, Ethique doesn?t contain preservatives. ?First do no harm? is Ethique's priority, we can do that by making solid formulas. For Ethique, sustainability runs deep. We started making beauty products because we know they can be made better. But it goes further than just formulas. Ethique packages their bars in water soluble paper and compostable boxes, the ultimate in no waste. Just run under the tap to dissolve the packaging or toss in your compost bin. As you know, what goes down the sink ends up in the sea. That goes for their products too: the ocean is their destiny. Their ingredients are carefully chosen with this in mind. Ethique's lab is powered with 100% renewable energy and they?re proudly certified climate-neutral. Ethique loves natural things as much as you do. In reality it?s impossible to make a 100% chemical free product because everything is made of chemicals (yes, even you.) Ethique uses naturally derived ingredients that are effective, healthy and sustainable. Here?s what Ethique does: ? Find ingredients from sustainable sources ? Put them through as few chemical processes as possible ? Source organic when possible Ethique doesn?t contain: ? Sodium lauryl/laureth sulphate ? Parabens ? Pthalates ? Ingredients that form nitrosamines or dioxins ? Formaldehyde or formaldehyde donors ? Palm oil ? Petroleum byproducts ? Animal products Ethique is certified cruelty-free. We don?t test on animals, or use ingredients that are tested on animals.